In today’s fast-paced digital world, businesses only have a few seconds to capture a potential customer’s attention. That’s why explainer videos have become one of the most effective tools in digital marketing. Whether you are launching a new product, simplifying a complex process, or just trying to stand out in a crowded market, working with a professional Explainer Video Company can make all the difference.
From startups to multinational corporations, explainer videos have transformed how brands communicate. Let’s explore why your business needs one — and more importantly, why you should work with a dedicated explainer video company rather than trying to do it in-house.
What Is an Explainer Video Company?
An Explainer Video Company is a specialized agency that focuses on creating short, engaging videos that explain your product, service, or brand in a clear and compelling way. These videos typically use animation, voiceovers, motion graphics, and storytelling techniques to deliver information quickly and memorably.
Unlike general video production agencies, explainer video companies are experts in clarifying complex ideas through visual storytelling. Their goal is to inform, educate, and convert viewers — all within 60 to 90 seconds.
Why Explainer Videos Work
Before we dive into the benefits of working with an explainer video company, it’s important to understand why explainer videos are so powerful.
1. They Boost Engagement
People retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This makes explainer videos ideal for grabbing attention and holding it.
2. They Increase Conversion Rates
According to industry studies, having an explainer video on your homepage can boost conversion rates by up to 80%. Why? Because viewers are more likely to take action when they understand exactly what you’re offering.
3. They Simplify Complex Messages
Not every product or service is easy to explain in one sentence. Explainer videos simplify your pitch using visuals and analogies, making your offering understandable and relatable.
Benefits of Hiring an Explainer Video Company
Here’s why partnering with a professional Explainer Video Company can help you unlock the full potential of video marketing.
✅ 1. Access to a Skilled Creative Team
Producing an effective explainer video requires a blend of skills — scriptwriting, storyboarding, animation, voiceover work, and sound design. A reputable company provides a full team of experts who collaborate to bring your story to life.
✅ 2. Strategic Messaging
It’s not just about visuals. The messaging must be laser-focused on your audience’s pain points and how your solution helps. A professional explainer video company will work closely with you to craft the right message, tone, and call to action.
✅ 3. Time and Cost Efficiency
DIY video tools may seem appealing, but they often result in generic videos that lack quality and professionalism. A company has the process, tools, and experience to produce a high-quality video on time and within budget.
✅ 4. Brand Consistency
Your explainer video should reflect your brand identity — from colors and logos to tone and style. A top-tier explainer video company ensures brand alignment across every element of the video.
What Services Does an Explainer Video Company Offer?
A full-service Explainer Video Company typically provides:
- Creative Brief & Discovery Call
- They’ll learn about your brand, target audience, and goals.
- Scriptwriting
- A concise, compelling script is the foundation of a great video.
- Storyboarding
- A visual layout of scenes to give you a clear preview before animation begins.
- Voiceover Selection
- Professional voice talent tailored to your brand’s tone and language.
- Animation or Live-Action Production
- From 2D animations to live shoots, depending on your preference.
- Sound Design & Music
- The right music and sound effects enhance engagement and emotion.
- Revisions & Final Delivery
- A professional company offers rounds of revisions to perfect the final product.
How to Choose the Right Explainer Video Company
With so many agencies out there, how do you find the right partner for your business?
🔍 1. Review Their Portfolio
Look at their previous work. Are their videos high-quality? Do they tell stories well? Do they offer variety in style?
🗣 2. Read Client Testimonials
Feedback from past clients will give you insight into their professionalism, responsiveness, and results.
📈 3. Ask About Strategy
Do they simply “make videos,” or do they understand how to align the content with your sales funnel, customer journey, and marketing goals?
🎯 4. Understand Their Process
A streamlined and transparent production process ensures that your project stays on track.
💰 5. Consider the Price vs. Value
The cheapest option may cost you more in the long run if the video doesn’t perform. Focus on value, not just price.
Explainer Video Styles to Consider
Different products and audiences call for different video styles. A good Explainer Video Company will help you choose the best format for your brand.
- 2D Animation: Ideal for SaaS companies and tech solutions.
- Whiteboard Animation: Great for educational or training content.
- Motion Graphics: Perfect for financial and data-driven industries.
- Live-Action: Suitable for people-focused brands like coaching or healthcare.
- Screencast or App Demos: Best for showcasing user interfaces.
Real-World Success Stories
Some of the world’s most successful companies used explainer videos at key growth stages:
- Dropbox grew exponentially after releasing a simple explainer video on their homepage.
- Airbnb used explainer videos to onboard hosts and travelers, streamlining their services globally.
- Slack leveraged engaging animations to explain their product during launch, contributing to their explosive user adoption.
These aren’t just stories — they’re proof that working with a skilled explainer video company can directly impact business growth.
Conclusion
In the noisy, fast-moving world of digital marketing, clarity is king. Your business needs to convey its value proposition in a way that’s fast, memorable, and emotionally engaging — and that’s exactly what a high-quality explainer video does.
But great explainer videos don’t happen by accident. They require the insight, strategy, and creative execution that only a seasoned Explainer Video Company can provide. From simplifying your message to increasing conversions and boosting your brand’s image, the impact of a professional video is undeniable.
Ready to make your brand message clear and unforgettable?
